Tuum Est

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Cuum Est®

By Neal Yonson ⋅ July 17, 2012 ⋅ Post a comment

UBC has never trademarked the university’s motto “Tuum Est”. Instead, as reflected in the many trademark entries in the trademark database of the Canadian Intellectual Property Office, the index headings clearly identify the inscription as “CUUM EST”, not “TUUM EST”.

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