Archive for January, 2012
Keys on Campaigns: How to Win and Get Off My Lawn, Not Necessarily in that Order
The campaigns that are happening now suck. Awhile ago some nerdlinger decided that good graphic design was the same as good communications and now you get garbage posters that don’t even tell you why they’re qualified to do the job. Web campaigns are important, absolutely, but they’re lazy and generally only good at tapping into people that already know you, rather than reaching out beyond your core community.
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